Approach

We think like business owners and act like business partners.
Drawing from our more than forty years of experience owning and managing private athletic clubs, we understand the importance of satisfying members, while enhancing revenues and containing costs. And, as a business partner, that’s just what we set out to do for you.
Acting as your business partner, we embrace and internalize your corporate mission and goals and use them as the basis for all operating decisions.
If there is a way to grow revenue, we’ll find it; from ensuring your pricing is competitive and aligned with the market to adding value to your club’s membership to generating non-dues revenue by engaging members in paid programs and activities to help them reach their goals.
To help contain costs, we manage departments at their appropriate operating margins, maximize space usage at the clubs through our design capabilities, and use our purchasing power to ensure you have state-of-the-art equipment, amenities and other necessities at the lowest possible rates.
And, with the best financial reporting in the industry, we provide a full suite of daily, monthly, and yearly key performance indicators to help you stay on top of the fiscal health of your program. After all, as business owners ourselves, we believe that this is the only way to drive success.
Acting as your business partner, we embrace and internalize your corporate mission and goals and use them as the basis for all operating decisions.
If there is a way to grow revenue, we’ll find it; from ensuring your pricing is competitive and aligned with the market to adding value to your club’s membership to generating non-dues revenue by engaging members in paid programs and activities to help them reach their goals.
To help contain costs, we manage departments at their appropriate operating margins, maximize space usage at the clubs through our design capabilities, and use our purchasing power to ensure you have state-of-the-art equipment, amenities and other necessities at the lowest possible rates.
And, with the best financial reporting in the industry, we provide a full suite of daily, monthly, and yearly key performance indicators to help you stay on top of the fiscal health of your program. After all, as business owners ourselves, we believe that this is the only way to drive success.